by Greg Berry | Mar 13, 2023
EVOQUE PUSH BUTTON DIRECT MAIL To target our high interest customers we created a radio transmitted premium DM pack. I designed the pack to feel high end, picked the materials to be used and images that would best represent the highend feel we was going for. The idea...
by Greg Berry | Mar 13, 2023
Defender Sticker Book DIRECT MAIL With two body designs, six trim levels, seven exterior colours and 119 individual accessories, New Defender was the most customisable Land Rover ever. The challenge was to cut complexity and help customers understand how to tailor the...
by Greg Berry | Mar 13, 2023
Land Rover publishing DIRECT MAIL We helped set up Land Rover’s first ever publishing house. We wrote and published three Land Rover adventure stories each with the Discovery at the heart of the tale. These were sent out to customers and are available in every Land...
by Greg Berry | Feb 16, 2021
KOPPARBERG URBAN FOREST OOH/OLA/PRESS This campaign was for 18FAR, I was provided with a master for each creative and a media schedule. We created a campaign of assets where we resized off the master for Video, OOH and Press. Videos needed to be cut and title...
by Greg Berry | Feb 10, 2021
EVOQUE LAUNCH PRESS/TV/DIGITAL The new and revitalised Evoque was to be released. We had 3 scenes that were being shot for the whole campaign for TV, OLA, Social and Press. I was tasked to create logo’s that would be instantly recognisable to be overlaid on the...
