EVOQUE PUSH BUTTON

DIRECT MAIL

To target our high interest customers we created a radio transmitted premium DM pack. I designed the pack to feel high end, picked the materials to be used and images that would best represent the highend feel we was going for. The idea was simple but very effective, a button (similar to the one in the vehicle) that when pressed gave you an call back to book a test drive.

5000 packs were sent out and 100 cars were sold.

This Won Gold at the DMA awards.