Defender Sticker Book
Land Rover Defender is just a big toy really. So instead of designing a standard brochure for it, we wanted to create something just as fun. We turned the new Defender brochure into a sticker book. It has all the same info a brochure would contain, but this one came with stickers of bears and axes and roof tents and flare guns – all the stuff people really care about.
It won Gold at the DMA Awards for best use of Direct Mail.